Mercedes-Benz is arguably one of the most iconic automobile manufacturers in the world. The company is a division of the German company Daimler AG and is best known for luxury vehicles, buses and trucks. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, in January 1886. The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft.
Today, Mercedes-Benz is investing a lot of resources in innovation and new developments. The company plays a leading role in the development of self-driving cars and it’s racing team just won the Formula One for two consecutive years. The company’s CEO, Dieter Zetsche, just signed a contract extension, remaining the head of Mercedes until 2019.
So far I’ve had the privilege of working with Mercedes-Benz on two occasions: While being employed at Jung von Matt (2012-2014) and on behalf of Bertelsmann (2015/16). These works have been fairly different from another – you can find more information below.
At Jung von Matt, I’ve worked on the Mercedes-Benz account on several occasions, even though Bitburger has been my main account. These where mainly temporary jobs and involved solely around print production, for instance in 2012 for the launch of the all new A-Class with a huge all-embracing campaign. I’ve handled the day-to-day business in various stages of the print production process including everything from receiving and reworking the original client briefing, budget planning and controlling, managing suppliers until the final delivery of the approved campaign.
Since several years, Medienfabrik – a Bertelsmann company – creates the award winning "Niederlassungs-Magazin", a high-quality print magazine for over 20 individual Mercedes establishments. The magazine, published three times a year, has a total print-volume of almost a million each issue.
The printed magazine has been around for quite a while. It is a very high quality magazine for existing clients. The product, which is individually made for over 20 single Mercedes establishments consists of a generic part, which is the same for all cities/locations, and an individual part, which is especially made for every establishment. Additionally, each location can choose between a wide range of options, including the paint and finish of the magazine, number of pages, additional stories, etc. – making the final product completely unique and their own. As the person being responsible for the day-to-day business and the overall organization of this magazine, it was my job to take the reins and never lose sight of the bigger picture while maintaining close attention to detail and working extremely organized in order to satisfy every individual client.
In March 2016, we brought the magazine to the digital world – for the first time ever. Taking a print magazine and adapting it to the digital media landscape obviously provided several challenges. With the website(s), Mercedes-Benz wants to attract a younger audience, at the same time the website still has to feel like the regional magazine – even though it has to incorporate new design elements and other media forms like moving images, which are not possible in a print magazine.
This regional magazine was really interesting and especially challenging for myself. Working closely with both print and digital experts, editors, suppliers and of course the clients, we brought the magazine into the modern world without loosing it loved charm and appeal.
Last updated: May 2016